When it comes to cars, there’s a few features that can be advertised, such as fuel efficiency, luxury, cost, exclusivity, design or function. Different car models appeal to different markets, so advertising for a Mercedes Benz McLaren SLR would be different than that of a Chrysler minivan. Car advertising has to take this all into account.
Here are some spectacular examples of car advertisements in print form that will help you see how to design for an auidence.
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